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How to Optimize Your E-commerce Site for Revenue

Convert

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Test pricing, bundles, add-ons to increase your AOV but keep in mind your conversion rate may be misleading if you account for repeat buyers.

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Test pricing, bundles, add-ons to increase your AOV but keep in mind your conversion rate may be misleading if you account for repeat buyers.