Demandbase: A New Twist In The Lead Management Automation Market

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However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.

B2B Lead Management Market Heats Up

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There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Their risk/reward profiles make them poor fits for sales and they wouldn'tlast a year in the field.