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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. What is marketing automation and why is it used?

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Marketing Automation Services Enterprise Management Work Management Marketing Management 40
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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

JANUARY 22, 2018

So that flagship service is our AI sales assistant, and that AI sales assistant becomes part of our customer’s sales or marketing team. Again, it’s very personalized, mentioning activities that you’ve done, both to refresh your memory and also to, frankly, get into a spam folder. You’re absolutely right.

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Marketing AI Top of Funnel Work Management Enterprise Management 65
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