ActiveConversion Aggregators Resources Telemarketing 
Online Marketing Institute
JULY 31, 2009
Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.
Online Marketing Institute
JULY 31, 2009
So, there are a lot of resources going into trying to figure out "the formula" at the same time that the underlying chemistry is changing. Your example of the differences between analytics tied to an individual's online behavior and analytics that monitor aggregate activity is exactly what worries me. Exciting times.
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