Active Conversion Advertising ROI Contacts Leads 
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. For example, take Active Conversion.
Martech
FEBRUARY 24, 2022
The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Provides a real-time view of the customer journey to have smarter customer conversations.
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