Leadspace

MARCH 31, 2022

Their Go-to-Market team was tasked with doubling Sales Qualified Opportunities driven through both new logo capture and installed base customers. Established Buyer graph for real-time operational enrichment of marketing and sales profiles across 180+ account/lead/contact fields. The Challenge: Double the Pipeline.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Ideal Customer Profiles 62

Marketing Insider Group

JANUARY 9, 2024

Value is imperative in today’s B2B marketplace. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Or doing random acts of nurturing. Be the customer.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. This is a perfect analogy to what actually occurs in the sales process, where information starts out broad in the beginning and gets incredibly granular towards the end. Today, every buyer is different.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246