Acquisitions Cable Cost per Lead ROAS 
LeadsRX
MARCH 9, 2022
Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Acquisition Cost (CAC). Customer acquisition cost (CAC) is the cost related to acquiring a new customer. Return On Ad Spend (ROAS). Cost Per Lead (CPL).
Porch Group Media
SEPTEMBER 6, 2022
Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon. In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition. In order to do that, you need to start with testing.
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