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3 Marketing Technology Hurdles in 2019 and How to Avoid Them

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Does my team have the bandwidth and expertise to implement this new technology? Allocate resources according to the acquisition of MQLs.

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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. 2) Email services – Julie Katz at Forrester writes about this group.

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