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Scaling every stage of your ABM Program with Insight

Business Brainz

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. B2B Marketing. 73% of B2B buyers say they want a personalized, B2C-like customer experience. The insight you have on your target accounts will be a differential factor between you and your competitors.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.