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CRM and marketing automation: The challenges and benefits of integration

Martech

CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more. But we don’t operate in an ideal world. How has it been for you?

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What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

The service teams are largely responsible for communications with the customer and setting the right expectations, the delivery of ‘good customer service’ is a result of co-operation and customer-centric focus across the board, invariant of industry or size of the company. Customer Acquisition Cost (CAC).