Lead Enrichment: How to Streamline and Get the Most Out of Your Customer Data
DealSignal
NOVEMBER 9, 2022
Many B2B marketers face this problem – the launch of a new campaign is hindered by stale or even simply inaccurate leads. This is becoming increasingly common across industries – 51% of CTOs and CDOs mistrust data that drives marketing campaigns, according to recent reports. Why Enrich Leads? Shorten lead forms.
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