An interactive guide filled with the tools to turn your data into a competitive advantage. What do startups and Fortune 500 companies have in common? They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected.

To survive in the future of work and beyond, PMOs need to evolve. This means moving beyond what most basic PPM tools offer to a tool that better fits their needs and sets them up for long-term success. But there are some important things to consider when adopting a whole new tool. The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success.

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames. Harness data from all channels to make decisions in real time. Prove ROI to the broader business. Download the eBook today!

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With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. Businesses are looking to hire quickly, but they face a disjointed market.

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. It further works to ensure that these efforts are part of an excellent buying experience that leaves the buyer feeling confident that you are the vendor for them.

Brought to you by SpotMe: this template is ideal for companies looking for a vendor to fulfill their specific event needs and requirements! Map out exactly what you want from a vendor and secure your event success. Download the essential virtual event RFP guide to learn: What is an RFP and why run one? Who should be involved in the process? What requirements should you look for in a virtual event RFP (Request for Proposal)?

A well-written sales playbook not only streamlines the entire sales process but also ensures your sales team is fully equipped to successfully navigate a variety of sales situations while delivering a clear value proposition to your potential buyers. This eBook is the ultimate guide for the sales organisation to bring standardization across sales teams and streamline sales processes using AI.

Retailers are faced with extraordinary new challenges – from changing consumer needs to unpredictable twists & turns in the economy. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition.

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The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers.

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In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts.

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CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time.