Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers
SmartBrief - Marketing
OCTOBER 16, 2023
Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. This indicates that consumers are willing to spend for a sense of satisfaction with items like gifts to please both their loved ones and themselves and they also tend to be careful when making substantial investments.
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