article thumbnail

Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

billion by 2025. From deciphering complex customer journeys to tracking multiple customer touchpoints, marketing automation tools enable marketers to track every action taken by prospects. This includes comprehensive data collection and analysis, customized reporting for different stakeholders, and facilitating data-driven decisions.

article thumbnail

42 Conversion Rate Optimization and A/B Testing Stats For 2021

Convert

Billion dollars by 2025. Only 0.78% of people are running Multivariate tests and 0.57% are running personalization campaigns. Rather than having to convince their boss to run tests, testing and data analysis are embraced at all levels. Wherever possible, we’ve tried to create a hypothesis of why certain things are happening.