Simplifying your martech stack: From pipeline efficiency to brand affinity
Martech
MARCH 11, 2024
However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Stop stalking people.
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