Modern Marketer Guide: Building the B2B Marketing Dream Team
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OCTOBER 30, 2023
Although leading indicators suggest budgets may rebound in 2024— global ad spending is expected to increase by 8.2% This isn’t to say there aren’t solid marketers looking for work; there are. But the best marketing teams in 2024 and beyond won’t be made up of average marketers; they’ll be made up of unicorns—and those are hard to find.
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