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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

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What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. I’ve also seen a lot of B2B freelance writers go into content marketing.