How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)
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APRIL 4, 2023
At the same time, they’re sprinting to convention centers after nearly three years of canceled conferences. Almost half of the marketers said they planned to return to conferences this year. I’m going to type this in all caps, so you don’t miss it: DON’T CHASE THE COST PER LEAD (CPL). There’s always that one outlier.)
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