Why brands keep emailing you to ask how you feel about them
The Customer
AUGUST 30, 2019
The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. they’d been automatically added to the list after making a purchase, or been lightly conned with a pre-checked box).
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