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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns. They’ve increasingly done so at the expense of investment in any aspect of marketing that’s hard to measure – like brand. Wishing you a safe and happy holiday season.

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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.