Marketing attribution systems: a quick look at the options
Customer Experience Matrix
FEBRUARY 7, 2016
So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested). I've also added a few notes based on the closer look I took at each system in order to classify it. Sometimes random is just random. How does the vendor do the attribution calculations?
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