Vidyard

MAY 27, 2014

Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? For those who have adopted Marketing Automation already, the good news is that actual usage and ROI is skyrocketing. If you weren’t able to attend the event yourself, don’t fret!

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Belkins

FEBRUARY 8, 2021

In 2014, around 64% of B2B companies were using predictive lead scoring to improve the accuracy of their targeting and sales engagement. How to use the automated program with predictive lead scoring? How to use the automated program with predictive lead scoring? What is predictive lead scoring?

Lead Ranking 58

Lead Ranking Lead Scoring Sales Qualified Leads Leads 58

ANNUITAS

MARCH 10, 2011

The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. Lead Routing. Lead Nurturing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

LeanData

MARCH 25, 2014

Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Martech Advisor

NOVEMBER 4, 2019

The manual approach to lead management uses outmoded tables and spreadsheets to keep track of prospects, and you could overlook key details on the way. A software system replaces this via the intervention of automation, preconfigured business rules, and the ability to support bulk customers as your business grows.

Enterprise Management 67

Enterprise Management Marketing Management Marketing Automation Services Lead Management 67