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5 Key Marketing Takeaways from Sirius Decisions Summit 2014

Vidyard

Thanks to the rapid advancement of marketing automation, CRM, and content marketing solutions – coupled with maturing methodologies for demand generation and funnel conversion – an increasing number of B2B companies are walking the talk when it comes to aligning the activities, strategies, and goals of their Sales and Marketing teams.

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Using Predictive Lead Scoring for Appointment Setting Success

Belkins

In 2014, around 64% of B2B companies were using predictive lead scoring to improve the accuracy of their targeting and sales engagement. For example, HubSpot CRM allows you to organize your leads by the following priorities: Very High, High, Medium, and Low. What data does predictive lead scoring analyze?

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Defining Moments

ANNUITAS

Just recently, Gartner stated that “SaaS within the CRM industry could top $4 billion in revenue by 2014. Lead Management is a defined set of processes that manage the acquired lead from creation through close of sale and into the customer lifecycle. Lead Planning. Lead Routing. Lead Nurturing.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. million in Series A funding.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. million in Series A funding.

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Top 10 Lead Management Software Systems for 2020

Martech Advisor

Before you begin your search for the perfect lead management software system, make a note of its key features: Automatic lead capturing from a variety of marketing channels like the web, email, or social media. Intelligent lead qualification to prioritize follow-up and personalize marketing messages.