Remove 2013 Remove CPL Remove Linkedin Remove Personalization
article thumbnail

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

article thumbnail

How to Convince Your Boss to Invest in Social Media Marketing

Hubspot

The only thing standing in the way of your idea''s approval is the person in front of you -- a hardened executive whose facial expression says they can’t wait to say "no." Perhaps the number-one social media platform for B2B industries is LinkedIn. First, log in to LinkedIn at your boss’s desk and show them LinkedIn Groups.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPL: Cost-per-Lead. The passing of information from person to person.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 24) Cost-per-Lead (CPL).