ANNUITAS
SEPTEMBER 15, 2015
According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Learn more about privacy, deliverability and data governance best practices here and always aim for opt-in as a standard best practice.
Adobe Experience Cloud Blog
FEBRUARY 25, 2011
In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Does Your Drip Marketing Leak Leads?
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SnapApp
APRIL 25, 2018
It’s not a specific deliverable that I’m proud of but an act of courage to make a career change. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. . She’s worked in B2B tech since 2011. .
SnapApp
APRIL 25, 2018
It’s not a specific deliverable that I’m proud of but an act of courage to make a career change. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. She’s worked in B2B tech since 2011.
Martech
FEBRUARY 25, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Toronto-based Maropost was founded in 2011 and has more than 270 Employees.
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