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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

JULY 28, 2009

Although their Web site is tagged as “on demand marketing automation”, they have in-house staff to build, run and analyze client databases, plus compiled consumer and business files that can provide prospect lists or enhance customer records. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120
Marketing Automation Services Enterprise Management Work Management Marketing Management 120
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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40
Lead Ranking Lead Scoring Enterprise Management Work Management 40
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