2009, B2B, Cold Calling and Leadlander

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2009

B2B

Cold Calling

Leadlander

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The technology appears useful at both ends of this spectrum.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. But Longo says that Demandbase does a better job of integrating relevant data. b2bmarketing

Enterprise Management

Enterprise Management Marketing Automation Services Work Management Marketing Management

B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Turning Web Site Visitors into Paying Customers

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