2009, 2019, Bundling and Practices

5 Loyalty Lessons From the GameStop Stock Surge

The Customer

MARCH 31, 2021

The fallout is a lesson that applies well beyond Wall Street and to the many practices in which a company invests – including its loyalty initiatives. Loyalty platforms are not a small bet, after all: Companies invested $126 billion in direct loyalty and customer-relationship management in 2019. This leads to the next point ….

Loyalty

Loyalty Buzz Advertising Agencies Lead Ranking

Why brands keep emailing you to ask how you feel about them

The Customer

AUGUST 30, 2019

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). While I was writing this story, one of my editors forwarded me a whole bundle of emails she’d gotten from brands in the last few days.

Brand Identity

Brand Identity Branding Work Management CAN-SPAM

B2B Marketing Zone

5 Loyalty Lessons From the GameStop Stock Surge

Why brands keep emailing you to ask how you feel about them

Webinars

Stay Connected