2008 Growth Marketing Marketo Response Rate 
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Marketing was the “owner” of email, controlling the keys to customer communication. I know all this sounds hard.
Engagio
OCTOBER 1, 2019
In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. I know all this sounds hard.
Expert insights. Personalized for you.
126 
Let's personalize your content