Trade Press Services

MARCH 11, 2024

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. It’s pulled out. It’s right there for you in search or chat.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

xiQ

AUGUST 8, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48