The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. Boosted AOV, orders slightly down.
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