Mon.Jun 06, 2011

Writing on the Web

The 2011 #Nifty50 Top Twitter Men Reprise


Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.

5 Event Planning Tips…Even If You’re Not An Event Planner

Modern Marketing

by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard.

Plan 71

Trending Sources

Social Marketing Measurement Crisis?

The ROI Guy

The Problem with Big Data

Sales Intelligence View

It all comes back to the phone book. Just when you would think the explanation of data vs. intelligence was a mute point, a customer brought us another little anecdote that drives the nail in even further to the coffin of big data providers.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Danah Boyd On Privacy and Online Social Cues

Modern Marketing

by Jesse Noyes | Tweet this Always the virtual iconoclast, Danah Boyd , a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. “No No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City.

Search results drop? Blame it on Panda.


Image via CrunchBase. If you've been paying attention to all the breathless reporting the last few months, you've undoubtedly been hearing about Google's Panda update, where Google has cracked down on content farms and other low-quality content that had been dominating some search results. Because search results change all the time, you might be wondering just what Panda means to you.

Optimization Testing: Don't Obsess Over Conversion Rates


This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. You can find Linda on Twitter @getelastic and @roxyyo. Like this post?

Conversion & Social Media Trends in B2B - Part I

MLT Creative

I watched a webinar recently called “Conversion & Social Media Trends” that contained useful information for anyone in B2B marketing.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Facebook Dominates Social Sharing With 38% of Shares on the Web [Data]


There's no question about it: social media has made sharing content, links, and information ubiquitous on the web. And thanks to a study released by ShareThis , a popular social media sharing platform, now we know just how ubiquitous.

Modern B2B Lead Generation – 5 Key Areas to Manage

Modern B2B Marketing

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. .

What Does Blogging Actually Mean? [Marketing Cast]


We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? Or is it a hybrid between journalism and something else? The phrase ‘blogging’ is just semantics," says David Meerman Scott.

How to Use Social Media to Promote Non-Profit Events


Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration.

7 Reasons Your Blog Isn't Growing


This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. (

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.