Mon.Jun 06, 2011

Writing on the Web

Case study: How 20 high school students ignited a social media success

grow - Practical Marketing Solutions

Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, Sweden. Jon has become one of my oldest and dearest Twitter friends so the timing of this post is only fitting. Enjoy!

The 2011 #Nifty50 Top Twitter Men Reprise


Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.

Trending Sources

5 Event Planning Tips…Even If You’re Not An Event Planner

Modern Marketing

by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard.

Plan 70

Social Marketing Measurement Crisis?

The ROI Guy

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

The VP of Marketing Corner – Building a Differentiated Message


90% of small companies start out without much thought about message. They either identify an audience that needs something (good probability of success but probably not a quick homerun) or they have a great product idea that is so good that it blows away the market with a whole new

Are Journalists in the Misinformation Business?

Marketing Craftmanship

Can Journalists Survive the Internet Age? Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong?

Danah Boyd On Privacy and Online Social Cues

Modern Marketing

by Jesse Noyes | Tweet this Always the virtual iconoclast, Danah Boyd , a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. “No No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City.

Search results drop? Blame it on Panda.


Image via CrunchBase. If you've been paying attention to all the breathless reporting the last few months, you've undoubtedly been hearing about Google's Panda update, where Google has cracked down on content farms and other low-quality content that had been dominating some search results. Because search results change all the time, you might be wondering just what Panda means to you.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Optimization Testing: Don't Obsess Over Conversion Rates


This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. You can find Linda on Twitter @getelastic and @roxyyo. Like this post?

Conversion & Social Media Trends in B2B - Part I

MLT Creative

I watched a webinar recently called “Conversion & Social Media Trends” that contained useful information for anyone in B2B marketing.

Facebook Dominates Social Sharing With 38% of Shares on the Web [Data]


There's no question about it: social media has made sharing content, links, and information ubiquitous on the web. And thanks to a study released by ShareThis , a popular social media sharing platform, now we know just how ubiquitous.

Modern B2B Lead Generation – 5 Key Areas to Manage

Modern B2B Marketing

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. .

B2B 1

What Does Blogging Actually Mean? [Marketing Cast]


We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? Or is it a hybrid between journalism and something else? The phrase ‘blogging’ is just semantics," says David Meerman Scott.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How to Use Social Media to Promote Non-Profit Events


Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration.

7 Reasons Your Blog Isn't Growing


This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. (