Sat.Jul 22, 2017 - Fri.Jul 28, 2017

Digital B2B Marketing

Stuck on words: how can marketing connect with customers better?

B2B Lead Generation Blog

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Because right now, the trust gap between marketers and customers has never been wider. For example, this recent Gallup Poll shows that confidence in the honesty and ethics of marketers and sellers isn’t much higher than Members of Congress.

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What happens to your marketing effort when Google search goes away?

grow - Practical Marketing Solutions

By Mark Schaefer. Google search goes away? You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it’s a real concern for marketers and traditional SEO.

Trending Sources

5 Common Campaign Implementation Mistakes and How to Overcome Them [Slideshare]

Tomorrow People

Discover the mistakes B2B marketers make when implementing campaigns - and how to become the marketing wizard who overcomes them

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Finding your place on the web, when it seems so crowded out here

grow - Practical Marketing Solutions

By Mark Schaefer. One of the things I have written a lot about is the concept of the “saturated niche.” ” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?

How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

Hubspot

As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That's what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we're trying to add value.

4 Tips for Creating a Top-Notch Sales Enablement Strategy

Vidyard

Ensuring reps have the tools and collateral they need to be successful is hard — especially for leaders in high-growth companies, where scaling creates a constantly evolving environment.

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How to Make B2B More Exciting: Experts Weigh In

KoMarketing Associates

After a recent industry news post about whether or not marketing is an art or a science, we wondered if the trick to a successful B2B marketing campaign is to think of marketing as a blend between the two. We asked some of our favorite digital marketing experts their thoughts on how creativity has influenced their campaigns and what they have done to make B2B marketing more engaging with their audience.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Augmented Reality After Pokémon Go: Has This Immersive Technology Lost Its Momentum?

Content Standard

Earlier this month, Pokémon Go celebrated its one-year anniversary with a special in-app event that includes new features, rare limited-edition Pokémon, and other exclusive offers.

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50+ Essential WordPress Website Maintenance Tips [Infographic]

Webbiquity

Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. You could use something else…but why?).

AI and Big Data Are Changing Our Attention Spans

Hubspot

What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there's been a market for human attention.

The End of Net Neutrality: Should Marketers Be Worried?

Content Standard

With companies like Google and Netflix shouting the loudest about the threat of ending net neutrality, it’s easy to assume that the issue at hand is one that primarily affects large companies.

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Content and the Knowledge Economy

Modern B2B Marketing

The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

User-Generated Content Can Happen in B2B Marketing Strategy

Content Standard

It’s been a long Friday for Sarah. She’s worked all week to crank out two articles and a video for her B2B software brand. Now that everything is queued up to publish on Monday, she can finally relax. But on the drive home, something keeps nagging at her.

Will 360 Video Marketing Finally Take Off in 2017?

Content Standard

Video just keeps getting better. Endlessly looping gifs delight and entertain. Stickers and text, now easy to add to video via social media, bring short vignettes to life. And now, 360 video is poised to further immerse us in an interactive environment.

Why Demand Generation Requires a Strategic Mindset

B2B Marketing Insider

Demand generation is complex. 7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group. Demand Generation

3 Sales Leaders Share Their Video Selling Secrets

Vidyard

Everything is changing about the technology buying process. And I’m not exaggerating – prospects are interacting less and less with salespeople, and turning more and more to self-serve content.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Like-Minded Marketers Gather at First Eloqua User Group Meeting

Televerde

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged.

LeanData Builds on Growing Momentum, Announces Additions to Executive Team

LeanData

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. Joining the LeanData team are: Chief Revenue Officer Mike D’Onofrio , who is responsible for the Go-To-Market strategy including new business sales, business development and customer success.

How human creativity plays a role in AI

Act-On

Learn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships. Marketing Strategy ai artificial intelligence creativity

The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

B2B Marketing Insider

You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave. If you don’t want your hard earned web traffic to slip through your fingers […]. The post The Ultimate Guide for Creating Powerful Landing Pages for Your Brand appeared first on Marketing Insider Group. Content Marketing

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Oh Snap, We Won a CODiE! SnapApp Wins Best Content Marketing Solution

SnapApp

. It’s a big day for SnapApp – last night, we learned that we won the SIIA CODiE Award for Best Content Marketing Solution! . You like us. You really like us. . . It’s a huge honor to be named among the winners.

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Leverage Small Team Big Ideas to Catalyze Business Growth

Type A Communications

July 25, 2017 by Babette Ten Haken Leveraging small team big ideas are critical components for business growth, scalability and expansion. In addition, these ideas move employees forward from self-limiting thought. read more.

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Why 32% of Companies Don’t Have a Formal Marketing Plan (Part 1)

Marketri

When we talk to potential clients, we always ask a simple question: “Do you have a marketing plan?” The answers range from “Yes, of course,” to “No, we don’t have time or budget for that.”. But there’s always more to it than yes or no.

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5 Ways That Companies are Screwing Up Their eCommerce Growth

B2B Marketing Insider

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How to Approach Account-Based Marketing Part 2 – Selecting the Right Technologies

Kwanzoo

In Part 1 we covered how Account-Based Marketing (ABM) requires planning for success. Marketers need to think like their sales colleagues when building the ABM plan and target accounts. When the ABM strategy is created it’s time for you to … Continue reading → Kwanzoo

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How LinkedIn Sales Navigator Can Generate Qualified Leads

NuSpark

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer.

Sync Your Sales and Marketing Teams With Shared Goals

B2B Marketing Insider

I heard one of the most ridiculous statements a couple of months ago from a fellow marketer. He and I were discussing a recent meeting he’d had with the others on his marketing team. They were discussing a new management platform they were trying out, and how it was pretty hard to figure out the […]. The post Sync Your Sales and Marketing Teams With Shared Goals appeared first on Marketing Insider Group. Marketing Strategy

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Visualize the Buyer’s Journey With SharpSpring’s Visual Workflow Builder

Sharpspring

SharpSpring is launching a new Visual Workflow Builder that makes it easier than ever to create automated workflows. With the Visual Workflow Builder, you can: Make automated workflows come to life with intuitive shapes and positioning.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

These Are The 3 Big Reasons Why Purpose Matters to Marketing

B2B Marketing Insider

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: The post These Are The 3 Big Reasons Why Purpose Matters to Marketing appeared first on Marketing Insider Group. Marketing Strategy

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AI in Marketing: 10 Early Use Cases

Hubspot

Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn't arrived yet. Maybe in another few decades, along with flying cars.

Outsourcing Marketing for Professional Services Firms

Hinge Marketing

To outsource or not to outsource? It’s a question that arises again and again in professional services management meetings. And the topic surfaces with particular frequency these days around the practice of marketing. Because professional services marketing is evolving, and many firms are struggling to keep up. For years, professional services have been marketed through personal relationships, referrals and a variety of networking and educational events. It was all about who you knew.

The New Type of Landing Page That Increased Our Contacts by 69%

Hubspot

Welcome back. If you're just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here. Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.