Sun.Apr 21, 2019

Remove transparency-range
article thumbnail

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

chiefmartech

Radical transparency — give everyone equal access to information to make decisions. We discussed a range of topics, but a few of her insights that stuck with me on the balancing of automation and humanization included: Marketing requires the creative human element — and will for a long time.

article thumbnail

The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Further, organizational leaders, channel partners, customers, and other stakeholders also require transparency to align efforts in support of the product strategy. Product leaders can project confidence and competence through practical, convincing articulation of product strategy.