If a marketing tactic works, but people hate it, should you use it?
chiefmartech
JUNE 25, 2017
This hypothetical dilemma has come up so many times in both fiction and serious philosophical and ethical debates that it has a name: the ticking time bomb scenario. We prefer solutions that allow us to both keep the city safe and uphold our ethical values. But is it worth it to save the lives of hundreds of innocent people?
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