Remove SWOT Remove Telemarketing Remove Terms and Conditions Remove Trade Show
article thumbnail

B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision. Marketers are driven by necessity to focus on immediate tactics, not long-term strategy.