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A Guide to Marketing Automation

Zoominfo

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Luckily, most vendors offer training as a part of your original investment.

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A Guide to Marketing Automation

Zoominfo

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training. Luckily, most vendors offer training as a part of your original investment.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Here’s another stat from EmailMonday: “ Marketers familiar with pipeline marketing are 48% more likely to see ROI greater than 1.5x. ” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016). ROI is pretty great. Need to satisfy that ‘suitetooth’?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Here’s another stat from EmailMonday: “ Marketers familiar with pipeline marketing are 48% more likely to see ROI greater than 1.5x. ” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016). ROI is pretty great. Need to satisfy that ‘suitetooth’?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Here’s another stat from EmailMonday: “ Marketers familiar with pipeline marketing are 48% more likely to see ROI greater than 1.5x. ” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016). ROI is pretty great. Need to satisfy that ‘suitetooth’?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Here’s another stat from EmailMonday: “ Marketers familiar with pipeline marketing are 48% more likely to see ROI greater than 1.5x. ” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016). ROI is pretty great. Need to satisfy that ‘suitetooth’?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Here’s another stat from EmailMonday: “ Marketers familiar with pipeline marketing are 48% more likely to see ROI greater than 1.5x. ” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016). ROI is pretty great. Need to satisfy that ‘suitetooth’?