Reachforce ROI Segmentation Resources 
The Point
JANUARY 6, 2014
If you don’t want to fight the political battle, let the PR team have their way and create a second, separate blog that’s less brand-centric and designed specifically to generate leads, subscribers, engagements, and ROI. Improve segmentation to increase relevancy and email performance. What’s the offer going to be?”
Terminus
OCTOBER 30, 2017
Kristi Bjornaas , Marketing Manager at Reachforce. You are able to just have the highest ROI because you are focusing only on the accounts and only on the titles that matter most for you.” ” Targeting only accounts that matter to you = higher ROI, says @dholstein @EverString #ABM Click To Tweet.
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