The winners of

2017 B2B Marketing Zone MVP Awards!

B2B Marketing Zone brings together the best content from hundreds of industry thought-leaders. These awards will recognize the Most Valuable Posts as judged by our readers, award committee, and our machine intelligence and social media. We will recognize the posts that provide the highest value to industry professionals - useful and actionable information, that is tactical or strategic in nature, providing either long-term or short-term value.


Awards will be given for articles covering the following categories:

Audience Size

Every day, our articles are read by an audience of over 82,000 people on our site and newsletter. We use our machine intelligence and social media, bolstered by our editorial team, to curate this content.

But 2017 is coming to an end and we want to know: of all of our articles, which are the best of the best? Our machine intelligence, social media, and editors can get us close. But we want that extra special touch that comes from beloved reader feedback.

You can represent these 82,000 readers. Cast your vote and let us know what you like to see!

Judging Criteria

We're judging posts that we see to provide the highest value to industry professionals. Does your article include useful and actionable information? Is it tactical or strategic? Does it provide short- or long-term value? Those are the types of questions our judges will be asking themselves.


Submitting content for consideration

To nominate an article, please email a link of it to Hannah Flynn with "2017 B2B Marketing Zone MVP nomination: (category)" as the subject line. Articles must have been published between October 1st, 2016 and September 30, 2017 to be eligible.

Nominations are open until November 3rd. After that, our panel of judges will review the nominations and narrow them down to a list of finalists for each category.


Finalists will be announced on November 29th. Once finalists are announced, we will open up voting to our readers. Voting ends on December 8. Winners will be announced December 13th.

Program Committee

Meet our expert panel of judges!

Carla Johnson

Chief Experience Officer, Type A Communications

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. She helps passionate people leverage storytelling to inspire action. Carla's latest book, Experiences: The 7th Era of Marketing, sets the benchmark for marketing's evolving role in business. Today, she travels the world teaching people how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

Chad Hartman

Director of Marketing, Tropical Foods

Chad Hartman is the Director of Marketing at Tropical Foods. Chad spends most of his time focusing on product development and new product launches, digital marketing and branding. He also plays a major role in print design, B2B product promotion. Chad has worked for Tropical Foods for 20 years and has been on the B2B side of packaged food for nearly 30 years.

Cheryl Burgess

CEO, Blue Focus Marketing

Cheryl Burgess, CEO of Blue Focus Marketing an award-winning B2B services company; delivering consulting and workshops on employee advocacy, content marketing, and integrated marketing strategies. Cheryl is an international keynote speaker and author of the best-selling book, The Social Employee, (McGraw-Hill). She also developed and delivered a LinkedIn Learning online course on Social Employees: The New Marketing Channel. Follow her on Twitter @ckburgess

Tom Pick

Digital Marketing Consultant

Tom Pick is a digital marketing consultant who's helped dozens of B2B clients improve their business results online. A co-founder of the B2B Marketing Zone, Tom has been named a Top 50 B2B Marketing Influencer and blogs at

Michael Brenner

CEO, Marketing Insider Group

Michael Brenner is a globally-recognized keynote speaker, author and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and by Forbes as a top CMO Influencer.

Elton Mayfield

Founding Partner, ER Marketing

Elton Mayfield is a founding partner of ER Marketing, a leading B2B agency based in Kansas City. Elton’s nearly 30-year career spans media, production, finance, and marketing roles, and includes companies from ad agencies to casinos to building products.
Elton and his business partner Renae Krause produce a B2B marketing blog ( that focuses on the sales and distribution channel.
Elton has been a resource for articles appearing in several industry publications, most recently in ProSales on the topic of email marketing, making the most of social media and was named to the publications list of “Pro Twitter feeds that you should follow”.