B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. Oh, and the purchases tend to be a lot larger.
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