The Lead Generation Strategy Guide


What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. Sales Automation.

Ultimate Guide to the Data-Driven Sales Funnel


Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? What is a Sales Funnel?

Funnel 207

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations


High level reports like the Open Opportunity Pipeline By Channel Report can detect problem areas that stop you from hitting your goals. The Open Opportunity Pipeline By Channel report tells you whether you need to generate new pipeline or assist sales in improving bottom-of-funnel (BOFU) conversion rates. While there are factors at play such as sales cycles and product development that impact the “shape” of the pipeline, this report is an essential part of the CMO dashboard.

CMO 112

6 Marketing Reports Used To Develop Competitive Advantage


It’s true, where we have demographic data, touchpoints data, and data warehouses where we can access reliable and accurate information on our target customers, marketers in other countries cannot rely on their domestic statistics because they are wildly inaccurate, or plain non-existent. Luckily we have the ability to understand our prospects and our sales cycle. Our customers have sales teams and this velocity report enables marketers to plan ahead with their sales teams.

Report 108

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line.

CPL 87