65 Tweetable Moments From The Corporate Social Media Summit New York
Marketing Insider Group
JUNE 23, 2011
Altruism has a long tail. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Value of a brand = number of customers plus amount of (Pos or Neg) consumer generated content. Break through. Be disruptive. Engagement must be fast and easy. “Be smart. Be respectful.
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