Lead Scoring Loopfuse Pricing Small Business Marketing 
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.
Customer Experience Matrix
DECEMBER 27, 2010
Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of features, usability, technology, and price. But they’re ultimately just my opinion.
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Customer Experience Matrix
JANUARY 22, 2013
Infusionsoft today announced it has acquired social lead generation vendor GroSocial. Starting price is $30 per month after a 30 day free trial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. It will continue to operate independently.
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.
Customer Experience Matrix
JUNE 19, 2015
The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Small businesses constantly cite cost as a major roadblock to adoption. But pricing will remain well below standard marketing automation products.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The systems have very low starting prices tailored to low volumes.
Customer Experience Matrix
FEBRUARY 12, 2013
I had figured to start off with my industry growth figures, but this led naturally to a question about long-term potential, which in turn leads to thoughts of market penetration rates. An IDC report from 2012 had similar results, ranking marketing automation seventh on a list of nine. An Aberdeen study reported 30% adoption.
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