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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Sales teams are spending too much time working leads that aren’t ready to buy, or don’t have any to work at all. This might explain why only 15% of sales rep time is spent engaging prospects (Alexander Group). This lead qualification is a major problem for many B2B organizations. MarketingSherpa).

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Lead nurturing must match the complexity of the sales cycle: Despite the typical complexity of B2B sales cycles, B2B marketers have traditionally run very basic campaigns to match basic sales processes. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).