Buying Cycle Lead Qualification Market2Lead Sales Cycle 
SnapApp
JUNE 5, 2018
Sales teams are spending too much time working leads that aren’t ready to buy, or don’t have any to work at all. This might explain why only 15% of sales rep time is spent engaging prospects (Alexander Group). This lead qualification is a major problem for many B2B organizations. MarketingSherpa).
LeadSloth
JANUARY 12, 2010
Kevin Joyce , CMO, Market2Lead. I see teams that make the shift being better able to compete on a campaign-by-campaign level, better satisfy sales team needs and ultimately being able to drive more pipeline opportunities. Therefore, their lead generation and nurturing programs often focus only on email and web channels.
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