article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers.