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How to Improve B2B Lead Quality

PureB2B

Create a Marketing-Sales Feedback Process. Communication between the sales and marketing teams are important, especially for B2B companies with long sales cycles. When salespeople object to the quality of leads handed over to them, marketers need to understand why. Enter closed-loop reporting.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

Create a Marketing-Sales Feedback Process. Communication between the sales and marketing teams are important, especially for B2B companies with long sales cycles. When salespeople object to the quality of leads handed over to them, marketers need to understand why. Enter closed-loop reporting.