Intent Leads Lead Capture Lead Nurturing Lead Qualification 
markempa
JULY 6, 2017
Sending leads to sales based on behavioral lead scoring alone and not customer profile fit. Focusing on contact leads rather than unifying leads under correct accounts in their CRM. Lead nurturing relies on one channel like email, using automated workflows or has not been implemented for specific personas.
markempa
NOVEMBER 3, 2014
61% send all leads directly to Sales; however, only 27% of those leads will be qualified. 79% have not established lead scoring. 65% have not established lead nurturing. A lead nurturing program has not been implemented. Lead qualification and scoring (Are they engaged? Are they a fit?
Expert insights. Personalized for you.
326 
Let's personalize your content