Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
One of the biggest responsibilities and challenges for marketers is generating leads. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge.
Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
In this webinar, you will learn:
- The fundamentals of effective lead generation
- The most effective lead generation tactics
- Why a deep understanding of your buyer’s problems will generate better leads
- Why helpful, non-promotional content is the key to lead generation success
- How inbound and outbound marketing should both be used
- How email and social media can supercharge your lead generation strategies
If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.
December 6, 2017 11 AM PST, 2 PM EST, 7 PM GMT