The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. To rise above the digital noise, you need to connect with your audience in a new way. Let’s introduce gifting. It’s the missing piece to any ABM strategy.
ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts.
Creating a successful ABM campaign isn’t easy. There’s a lot of work that goes into it. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. This strategy can help you stand out and be the key differentiator in a crowded field.
In Sendoso’s complimentary new guide, you’ll learn:
- The key ingredients of a successful ABM campaign
- How to use personalization to connect with target accounts
- What gifting can do to increase ROI
- How to deliver brand affinity through gifting